ESG (comprom\u00eds social, ambiental i de bon govern d\u2019una empresa)<\/strong> estan de moda. En alguns casos, usades per les empreses com a estrat\u00e8gia de m\u00e0rqueting, coneguda com Greenwashing, per\u00f2, en molts altres, ja formaven part de l\u2019ess\u00e8ncia mateixa o car\u00e0cter d\u2019aquestes des del moment de la seva creaci\u00f3. S\u00f3n factors que han existit sempre per\u00f2 sense publicitar-se expl\u00edcitament com a part intangible de la imatge reputacional de les empreses i la seva credibilitat.<\/p>\nL\u2019any 2015 aix\u00f2 va canviar amb la publicaci\u00f3 per part de l\u2019ONU dels Objectius de Desenvolupament Sostenible. Amb aix\u00f2 es va donar un impuls a la sostenibilitat acompanyat, posteriorment, per altres acords i nova normativa a complir per part de la UE. Gr\u00e0cies a aquest lideratge es van crear uns est\u00e0ndards no unificats globalment per a poder valorar a les empreses segons el grau de compliment en termes ESG, depenent del nivell de sostenibilitat que aporten.<\/p>\n
No obstant aix\u00f2, en aplicar-se sorgeixen alguns dubtes:<\/p>\n
\u2013 Els est\u00e0ndards s\u00f3n diferents i amb restriccions m\u00e9s o menys estrictes segons pa\u00efsos.<\/p>\n
\u2013 Les empreses que atorguen aquests r\u00e0tings tenen diferents par\u00e0metres per a avaluar-los. En conseq\u00fc\u00e8ncia, una empresa t\u00e9 valoracions diferents segons qui li atorga el r\u00e0ting.<\/p>\n
\u2013 Les empreses m\u00e9s petites i, normalment m\u00e9s centrades, encara en el seu creixement i viabilitat no tenen r\u00e0ting o aporten encara poca documentaci\u00f3 sobre aquest tema.<\/p>\n
\u2013 Aquests r\u00e0tings s\u00f3n est\u00e0tics. Se centren en el realitzat per l\u2019empresa i no en els seus projectes futurs.<\/p>\n
<\/h3>\n
En molts casos, empreses que innoven i progressen constantment tenen un pitjor r\u00e0ting que aquelles que pel seu negoci aportarien menys en aquestes m\u00e8triques. Per exemple, la petroliera BP t\u00e9 una major puntuaci\u00f3 (69 per RobecoSAM) que Adyen (26 per RobecoSAM). El primer cas es tracta d\u2019una empresa el principal negoci de la qual \u00e9s el petroli i el seu refinat. En canvi Adyen, com a plataforma internacional de pagaments, aplica un alt grau de digitalitzaci\u00f3, efici\u00e8ncia en incloure tots els pagaments i millora cont\u00ednua en utilitzar el \u201cmachine learning\u201d (intel\u00b7lig\u00e8ncia artificial) en els seus processos. Aix\u00f2 tamb\u00e9 la fa m\u00e9s assequible en mercats emergents.<\/p>\n
Com a inversors de llarg termini hem de mirar el futur. Buscar aquelles companyies que vegin oportunitats d\u2019inversi\u00f3 que generin rendibilitat i per tant un progr\u00e9s per a la societat ja siguin:<\/p>\n
\u2013 Empreses disruptives<\/strong> que inverteixin actualment en noves tecnologies, serveis, etc. amb l\u2019objectiu de buscar noves oportunitats i aportar valor i progr\u00e9s a llarg termini. Podrien ser empreses d\u2019intel\u00b7lig\u00e8ncia artificial i les seves m\u00faltiples aplicacions. Avui dia, per m\u00e8trica ESG, tindrien una valoraci\u00f3 baixa.<\/p>\n\u2013 Empreses ja existents<\/strong> que busquen adaptar-se a la situaci\u00f3 actual. Normalment per m\u00e8trica ESG ja partirien d\u2019unes valoracions m\u00e9s altes. Un exemple \u00e9s Holcim, una cimentera que busca solucions per a reduir les seves emissions a m\u00e9s d\u2019adaptar els seus productes per a ser m\u00e9s sostenibles.<\/p>\n <\/p>\n
Actualment la societat i les empreses estan m\u00e9s centrades en l\u2019E (environmental, \u00e9s a dir, aspectes relacionats amb el medi ambient com s\u00f3n la petjada de carboni, reducci\u00f3 de CO\u2082..) per\u00f2 la realitat \u00e9s que la G (governan\u00e7a) \u00e9s on s\u2019ha d\u2019incidir m\u00e9s. \u00c9s la governan\u00e7a la que lidera una empresa i imprimeix la seva filosofia i ess\u00e8ncia.<\/p>\n
D\u2019altra banda, la incorporaci\u00f3 de la variable S (sostenibilitat) comporta un canvi de paradigma en la valoraci\u00f3 de les empreses:<\/p>\n
\u2013 Valorar la rendibilitat tangible (econ\u00f2mica) per\u00f2 tamb\u00e9 la intangible (imatge, credibilitat, impacte) que es genera.<\/h3>\n
Comporta tenir en compte no sols el curt termini sin\u00f3 tamb\u00e9 el llarg termini. Fins ara, un gran nombre de companyies prefereixen remunerar a l\u2019accionista en el curt termini (via dividends o recompra accions) en lloc d\u2019invertir en el seu propi futur.<\/p>\n
Afortunadament, aquest escenari est\u00e0 canviant amb una visi\u00f3 socialment m\u00e9s responsable. M\u00e9s de 200 CEOs de grans companyies com Apple, Microsoft o Amazon sostenen que donar valor a l\u2019accionista deixa de ser el seu principal objectiu. Ara, l\u2019objectiu \u00e9s la rendibilitat financera per\u00f2 tamb\u00e9 realitzar una contribuci\u00f3 positiva a la societat. Per exemple, Alibaba, empresa xinesa que dona acc\u00e9s a les empreses al Marketplace en l\u00ednia i permet accedir i vendre des de qualsevol lloc f\u00edsic. A m\u00e9s, \u00e9s present en la majoria del sud-est asi\u00e0tic donant acc\u00e9s i generant oportunitats de desenvolupament. Tamb\u00e9 compta amb el programa Taobao per a impulsar zones rurals. En una economia circular com l\u2019actual s\u00f3n estrat\u00e8gies guanyadores per a totes dues parts-<\/p>\n
\u2013 Mantenir al co-inversor com a eix del negoci per\u00f2 en interrelaci\u00f3 amb la societat (millora amb prove\u00efdors, empleats, col\u00b7laboradors, etc. incorporant, per exemple, major digitalitzaci\u00f3.<\/h3>\n
Conseq\u00fcentment, provocar una millora final cap al co-inversor i la societat en el seu conjunt). Una empresa nom\u00e9s pot tenir \u00e8xit de manera sostenible si at\u00e9n b\u00e9 els seus clients, motiva als seus empleats, tracta als seus socis de manera justa, inverteix prou, paga impostos i no perjudica el medi ambient.<\/p>\n
Com a gestors\/selectors de fons hem d\u2019invertir en aquelles companyies\/oportunitats basant-nos en el progr\u00e9s que poden aportar al co-inversor i a la societat en el llarg termini i no en el rendiment del preu de l\u2019acci\u00f3 en el curt termini.<\/p>\n
En definitiva, donar un sentit a la rendibilitat.<\/h3>\n
A Ginvest, des del 4 de novembre de 2022 ja formem part dels 4.000 signants del PRI: organitzaci\u00f3 global que incentiva i dona suport a l\u2019adopci\u00f3 de pr\u00e0ctiques d\u2019inversi\u00f3 responsable en el sector de les inversions.<\/p>\n
La incorporaci\u00f3 t\u00e9 en compte els factors de bona governan\u00e7a, socials i mediambientals en la presa de decisions d\u2019inversi\u00f3. No sols s\u00f3n importants les variables de rendibilitat i risc, sin\u00f3 tamb\u00e9 l\u2019impacte que generen aquestes decisions que, en \u00faltima inst\u00e0ncia, aporten o resten valor a les inversions en el llarg termini.<\/p>\n
Busquem ajudar a contribuir a un sistema financer global m\u00e9s sostenible. Aquest \u00e9s un primer pas cap a un major comprom\u00eds sostenible.<\/p>","protected":false},"excerpt":{"rendered":"
Actualment les sigles ESG (comprom\u00eds social, ambiental i de bon govern d’una empresa) estan de moda. En alguns casos, usades…<\/p>","protected":false},"author":7,"featured_media":24334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-24687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"\n
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