{"id":24785,"date":"2022-06-01T07:00:30","date_gmt":"2022-06-01T07:00:30","guid":{"rendered":"https:\/\/ginvest.es\/\/criteris-esg-el-canvi-en-la-mentalitat-de-linversor\/"},"modified":"2023-06-23T09:50:23","modified_gmt":"2023-06-23T09:50:23","slug":"criteris-esg-el-canvi-en-la-mentalitat-de-linversor","status":"publish","type":"post","link":"https:\/\/ginvest.es\/eus\/criteris-esg-el-canvi-en-la-mentalitat-de-linversor\/","title":{"rendered":"Criteris ESG: El canvi en la mentalitat de l\u2019inversor"},"content":{"rendered":"

El canvi clim\u00e0tic<\/strong> \u00e9s, avui dia, una q\u00fcesti\u00f3 d\u2019obligaci\u00f3 en les preocupacions de tot ser responsable i a les discussions de qualsevol govern. \u00c9s indubtable que, les conseq\u00fc\u00e8ncies irreversibles de tal fen\u00f2men, han anat en augment durant les \u00faltimes d\u00e8cades i que han deixat al seu pas, petjades demolidores.<\/p>\n

Si sumem la desigualtat social, la precarietat laboral i el descontentament de les comunitats, trobem una societat a la vora del col\u00b7lapse.<\/p>\n

Com a conseq\u00fc\u00e8ncia, i amb la finalitat de combatre aquest desastre clim\u00e0tic i social, els diferents governs i entitats privades estan desenvolupant les seves pr\u00f2pies mesures locals per a mitigar aquest impacte.<\/p>\n

Tots aquests canvis negatius, no \u00fanicament comporten conseq\u00fc\u00e8ncies desfavorables, sin\u00f3 que tamb\u00e9 creen camins cap a la conscienciaci\u00f3. Per aquesta ra\u00f3, moviments com el #metoo <\/a>(#jotamb\u00e9) o l\u2019estil de vida zero waste<\/a> (residu zero), van apar\u00e8ixer en les nostres vides per a revolucionar consci\u00e8ncies. Perqu\u00e8, com ja s\u2019ha demostrat en tant\u00edssims precedents, no existeix revoluci\u00f3 si pr\u00e8viament no hi ha una evoluci\u00f3 en les consci\u00e8ncies.<\/p>\n

Anys enrere es podia afirmar d\u2019una manera contundent que el sector financer era concebut com el punt oposat a la sostenibilitat i l\u2019\u00e8tica. Els \u201cdiners f\u00e0cils i r\u00e0pids\u201d era l\u2019\u00fanic motor que movia a l\u2019inversor, sense tenir en compte els efectes col\u00b7laterals que la seva inversi\u00f3 podria generar. No obstant, avui en dia, la Inversi\u00f3 socialment responsable \u00e9s el nou concepte d\u2019inversi\u00f3 m\u00e9s distingit entre els inversors.<\/p>\n

Per\u00f2, com definim aquest nou corrent que omple les inversions de significat i valor?<\/h2>\n

La inversi\u00f3 socialment responsable \u00e9s un estil d\u2019inversi\u00f3 que es caracteritza per integrar els criteris ESG (entre altres) en el proc\u00e9s d\u2019an\u00e0lisi i selecci\u00f3 dels valors de les carteres d\u2019inversi\u00f3. Aquesta, t\u00e9 com a objectiu analitzar variables que van m\u00e9s enll\u00e0 de la rendibilitat i el purament financer.<\/p>\n

 <\/p>\n

I, en qu\u00e8 consisteixen aquests criteris \u201cESG\u201d?<\/h2>\n

Els criteris ESG s\u00f3n els factors ambientals (E: environmental), socials (S: social) i de govern corporatiu (G: governance) que es tenen en compte en el moment de decidir si s\u2019inverteix -o no- en una empresa i\/o fons d\u2019inversi\u00f3.<\/p>\n

\"\"<\/p>\n

Dit en altres paraules: Per la part ambiental i social, \u00e9s l\u2019impacte que l\u2019empresa i\/o fons d\u2019inversi\u00f3 t\u00e9 sobre el medi ambient i la comunitat. I, per la part de govern corporatiu, es refereix a quin \u00e9s l\u2019impacte que t\u00e9 l\u2019estructura actual de l\u2019empresa, \u00e9s a dir, dels seus accionistes i de l\u2019administraci\u00f3, entre altres. Entenem tamb\u00e9 que una bona governan\u00e7a es mesura, especialment en la igualtat d\u2019oportunitats i drets per a totes les persones relacionades amb l\u2019empresa, des de membres de la junta d\u2019accionistes, fins a empleats, prove\u00efdors, clients, etc.<\/p>\n

Despr\u00e9s de reflexionar sobre l\u2019anteriorment exposat, ens adonem que \u00e9s imprescindible que qualsevol empresa i\/o fons d\u2019inversi\u00f3 on destinem els nostres recursos, ha de seguir aquests criteris per a obtenir bons resultats i ser m\u00ednimament responsable.<\/p>\n

Per al 75% dels grans inversors a nivell mundial, el canvi clim\u00e0tic \u00e9s ja un factor significatiu o clau per a la seva pol\u00edtica d\u2019inversi\u00f3, segons una enquesta realitzada per Robeco. Aquest canvi en la mentalitat dels inversors ha mogut els fonaments de les empreses i grups financers, ja que s\u2019han vist obligats a canviar els seus criteris i metodologies d\u2019inversi\u00f3.<\/h3>\n

 <\/p>\n

I no \u00fanicament el sector financer ha hagut d\u2019adaptar-se. Moltes empreses que avui s\u00f3n conegudes per a la majoria han incorporat experts en sostenibilitat entre les seves files per a satisfer les prefer\u00e8ncies dels seus consumidors. Amb aix\u00f2 ha nascut tamb\u00e9 una tend\u00e8ncia que b\u00e9 tots coneixem: el greenwashing.<\/p>\n

El greenwashing <\/strong>(o rentada verda) consisteix en una forma de \u201cpropaganda verda\u201d en la qual s\u2019exposa, de manera enganyosa, una percepci\u00f3 que els productes, objectius o pol\u00edtiques d\u2019una organitzaci\u00f3 s\u00f3n respectuosos amb el medi ambient, amb l\u2019\u00fanica fi d\u2019augmentar els seus beneficis.<\/p>\n

Saber diferenciar les empreses que segueixen aquesta mala-praxis, d\u2019organitzacions que realment apliquen metodologies sostenibles en els seus processos, \u00e9s una tasca dels gestors d\u2019inversi\u00f3, entre d\u2019altres,\u00a0 a l\u2019hora d\u2019avaluar diferents opcions d\u2019inversi\u00f3. Per aix\u00f2, l\u2019aplicaci\u00f3 dels criteris ESG en la metodologia d\u2019inversi\u00f3 \u00e9s tan important.<\/p>\n

Com va confirmar la professora Amelia Miazad de la Universitat de Berkeley, \u201cm\u00e9s d\u2019una quarta part dels actius totals sota gesti\u00f3 s\u2019inverteix ara en empreses socialment responsables. Aquest gir cap a la sostenibilitat ha guanyat terreny ferm en els \u00faltims anys, guanyant-se el comprom\u00eds de centenars de directors executius i dominant l\u2019agenda empresarial mundial\u201d.<\/p>\n

A Ginvest, sempre hem aplicat els criteris ESG a l\u2019hora de prendre decisions d\u2019inversi\u00f3, independentment de la normativa o les cascades informatives<\/a> de cada moment, ja que considerem que la sostenibilitat dels models de negoci i sobretot, la bona governan\u00e7a \u00e9s fonamental. Gr\u00e0cies a aquesta gesti\u00f3, es minimitzen els riscos i es crea valor, no sols per als inversors, sin\u00f3 tamb\u00e9 per a totes les parts interessades de l\u2019organitzaci\u00f3, incloent la societat en la qual s\u2019opera. Com a\u00a0 conclusi\u00f3, no nom\u00e9s intentem obtenir una rendibilitat elevada, sin\u00f3 que tamb\u00e9 intentem donar-li un sentit a aquesta.<\/p>\n

Finalment, volem recordar que, d\u2019una banda, el creixement a llarg termini nom\u00e9s \u00e9s possible quan les companyies es gestionen amb integritat, bon govern i s\u00f3n responsables tant mediambientalment com socialment i que, d\u2019altra banda, la inversi\u00f3 socialment responsable no \u00e9s, ni ser\u00e0, mai una opci\u00f3, sin\u00f3 una obligaci\u00f3.<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/p>\n

Paula Ram\u00edrez Ortega<\/span><\/a><\/h3>\n
T\u00e8cnica de comunicaci\u00f3<\/h6>\n

 <\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

El canvi clim\u00e0tic \u00e9s, avui dia, una q\u00fcesti\u00f3 d\u2019obligaci\u00f3 en les preocupacions de tot ser responsable i a les discussions…<\/p>","protected":false},"author":21,"featured_media":24387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-24785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"\nCriteris ESG: El canvi en la mentalitat de l\u2019inversor - GINVEST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ginvest.es\/eus\/criteris-esg-el-canvi-en-la-mentalitat-de-linversor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Criteris ESG: El canvi en la mentalitat de l\u2019inversor - 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